The marketing world is diverse and ever-changing, with new patterns, technologies, and strategies emerging all the time. Today, understanding and keeping an eye on content marketing statistics relating to your business’ services will help you understand your customers and business a lot clearer so you can stay ahead of your competitors. Don’t worry if you’ve never done anything like this before; we’re here to walk you through it.
Throughout this blog we will highlight the most recent content marketing stats that any company needs to know in order to expand and grow. Each statistic will be relevant to a service your business is using. So, let’s get started, and get ready to have your mind blown by some crazy statistics.
Websites
What does this mean for your business?
- This means that if your company doesn’t have a website yet, you probably should start considering getting one up and running right away. Your website is your number 1 employee who works for you 24/7 so don’t neglect it, give it a pay rise! When coming up with ideas for your website or revamping your current one you always need to remember these 3 aspects: the user experience, sales and web design. When you master them, your website won’t just be sitting around doing nothing, it’ll be performing!
Tips on how to do this:
- A captivating heading – you have up to 8 second to impress a visitor or they will leave your page. Ensure your headings talks to your customers pains or gain and not about your business.
- Landing pages – the more you have, the more leads you are likely to get. They are a great tool for converting ads. Don’t run an add that leads directly to your website home page, there are too many distractions, and your website is designed to talk to all customers about all services and products. By creating ad specific landing pages, you can create engaging content surrounding that particular ad offer. Not only that, but you will also be SEO Optimising your landing pages therefore this will help with your google rankings.
- Videos – Videos can keep people on your website for longer and so they are more likely to engage with your content. You can select from a range of videos, including Corporate, Commercial, Educational, and Social Media videos. Using a variety of video content will allow you to strike a balance between formal and informal videos to create persuasion, entertainment, inspiration, and informational content.
Graphic Design
What does this mean for your business?
- Creating eye-catching and colourful graphics draws customers in more than large amounts of text. Colour is an essential aspect of brand awareness. The use of a signature colour, for example, will increase brand recognition by 80%. Graphic design is used across all your online channels, these include logos, icons, brochures, social media content and e-books.
Ways to incorporate professional graphics on a budget:
- Use stock images if you don’t have the resources to create professional content – a site we would recommend using for free stock images is pexels.com.
- To create templates for your content we recommend using Canva – Canva is free and it is great for making invitations, business cards, Instagram posts, logos and more. You don’t require graphic design experience as they offer amazing templates.
Video Production
What does this mean for your business?
- People like hearing and buying from people. In 2021 we are using online services more than ever and videos online are in high demand. By creating videos it will put a face to a name and allows a potential customer to see the true essence of your company and product. If they have faith in you, they are much more likely to purchase from you.
Types of videos that you should be creating for your customer:
- Corporate Videos – these should be added to your marketing strategy because they are the perfect tools for attracting visitors to your business and telling them about the key benefits and features of your product/service.
- Commercial Videos – these are advertisements that can be used for social media, ads, television etc. It’s a teaser for your company, operation, or product.
- Educational Videos – educational videos are great for explaining a product or service to your intended buyer. This could be anything from a how to use product video or a healthy and safety message for arrival on site.
- Social Media Videos – Instagram have a range of video formats available which we can help you produce, they are: Reels, Live, IGTV, Stories and in-feed video posts. They are a good way to tell stories, answer questions and reach to your audience. Also, using hashtags or sharing your post as your story is a great way to build your audience reach.
Lead generation and sales funnels
What does this mean for your business?
- You may think understanding lead generation and sales funnels are hard…they aren’t! We promise. Through the use of intuitive and researched ad campaigns, sales-focused online customer journeys, user-friendly landing pages and obsessively monitored/updated SEO optimisation we make your company visible to the people that matter to you.
How can you easily visualise your customers journey?
- This is done through ‘The AIDA Model’
- A = Attention – This is when brand awareness happens, and a customer is affiliating themselves with your product or service. They may think to themselves, “Hey what’s that?”
- I = Interest – During this stage, you must highlight the advantages of your product or service in the hopes that the customer will begin to research further. You want to make your customer think, “Wow! That looks interesting”
- D = Desire – Here is when you show your brands personality and really want the customer to feel emotionally connected to your brand. This is when your customer will think, “I would like to have this”
- A = Action – Hoorah! This is when the buyer wants to interact with your company and take the next step. The next step could be buying the product or service, downloading an eBook, making a phone call, subscribing to a newsletter or engaging in a live chat, etc. At this point they will be thinking to themselves, “I’ll go ahead to get it”
Branding and Strategy
What does this mean for your business?
- You must ensure that your business’ core values are emphasised in all platforms. When you do this, the more genuine and authentic your brand’s personality is, the more likely your audience will buy from you. This is because when customers buy from a brand, they prefer customer content rather than generic content.
Writing suggestions for developing your company’s core values include:
- Concentrate on your business’ strengths: reassure your audience you are experts in your field of work.
- Evoke emotion: customers will reward you with loyalty if they feel emotionally attached to your brand.
- Limit your number of values: if you have too many you will confuse your customer. You need to make sure they are clear and easy to remember, so having between 6-8 is great.
Copywriting
What does this mean for your business?
- Spelling and grammatical errors will alter the context of your post, potentially leading to misinformation. By removing frequent errors, it demonstrates your attention to detail, which is essential in business. Overall, this will give your business a better reputation because you will come across as professional and trusting.
How can you ensure your business avoids spelling and grammatical errors?
- Utilise spell-checking tools in computer programmes –
- Get someone to proofread your work – fresh eyes will find it easier to spot mistakes and this will help you learn from your mistakes.
- Read your words out loud – this will encourage you to think about the flow and accuracy of your writing more carefully.
There you go!
By measuring your business performance against the above marketing statistics, you will ensure your company is maximising its full potential online, which is a must in a world of online competitors. If you need assistance with anything covered please fill out the contact form below and we would love to help your business thrive!
